The right context changes everything.
- What was said.
- What changed.
- What matters now.
Context; understands enough of what came before to make what happens next matter.
No card required · Personal HQ and Business HQ included
No card required · Personal HQ then $14.99/monthSee what Context; catches.
You said
“I need to book that appointment this week.”
Context; keeps
The appointment and the conversation around it, together.
Life moves. Work changes. Context; keeps the receipts.
Because seven apps and one human memory is still not a system.
Because “I’ll remember” is not infrastructure.
Because context shouldn’t disappear when life or work gets messy.
Because the thing you forgot was never unimportant — just out of sight.
A normal Friday
It brings it back before you need it.
Business HQ
Here’s what may need your attention.
You said Friday
“I’ll circle back Friday.”
This changed
The date moved three messages ago
Saved for later
The place you wanted to book
Already decided
You settled this in March
A more human future works here.
Privacy
What you write for yourself stays yours.
- What you keep to yourself is stored apart from what you share.
- The AI only sees what you have allowed it to see.
- You choose what may be used, per item.
Read the full privacy model — what each sharing mode does, and what we ask you not to submit during this early stage.
[C;L]
Stop starting from zero.
No card required · Personal HQ then $14.99/month
Running a business? See the founding pilot.
If you want more
The rest, when you want it.
Where important information gets lostThe everyday situations Business HQ is built around
The handoff problem
You already did the hard part. Then it quietly stopped moving.
The work was found, the promise was made, the change was agreed — and then a shift ended, a call changed hands, a text got buried. Nobody dropped the ball; it was never handed to anyone.
Tuesday · after the inspection
“Found two deficiencies at the Rivera site — they'll want a quote.”
The quote is never sent. The work was found, and the revenue is gone.
3:00pm · shift change
“The ice machine on three is leaking again — maintenance is aware.”
The next shift starts from zero. Nobody knows what was already tried.
Thursday · sales call
“We told them we could hold it until Friday.”
Operations never heard the promise. Friday comes and it isn't held.
How it works, step by stepFrom saying something once to it actually getting done
What Business HQ does
Five things, in order, every time.
Business HQ learns how your business actually works, notices what’s getting missed, and helps you handle what comes next.
- Step 1
Captures the important detail
A request, a promise, a complaint, a decision — written down once, in the words it was said in.
- Step 2
Gets it to the right person
It reaches the person who can actually act on it, not a channel everyone half-reads.
- Step 3
Keeps it alive across shifts
The next shift starts where the last one stopped, with what was already tried.
- Step 4
Creates ownership
Someone's name is on it, with the reason it matters and when it's due.
- Step 5
Closes the loop
It stays visible until it's done — and you can see what's still open right now.
What it is not
Business HQ works alongside the systems you already run. It is not a replacement for your PMS, CRM, accounting system or booking engine.
You keep the tools you already use. Business HQ holds the part those tools were never built to hold — what was said, what was promised, who owns it, and whether it actually happened.
See how Business HQ worksCommon questions about Business HQ and Personal HQHow the personal side and the work side relate
Common questions
What is Business HQ?The business side
Business HQ is the business side of Context is Love. It keeps important information alive across people, shifts, departments, conversations and the systems you already use — so it reaches whoever needs it and actually gets done instead of getting lost. It works alongside the tools you already use.
Does it replace our PMS, CRM or booking system?No — it runs alongside them
No. Business HQ works alongside the tools you already use. It holds the part those tools were never built to hold: what was said, what was promised, who is responsible, and whether it actually happened.
Is there a separate product for my industry?No — one product that adapts
No. There is one Business HQ, and it adapts to your business. Your line of work changes the wording, the everyday routines and the views inside it — not the product you buy. Hotels are the business we have set it up for in the most detail so far, shown as an example, not a different app.
How do Business HQ and Personal HQ relate?One company, two environments
One company, one way of working, two sides built for very different parts of life. You use one login for both. Your work side and your personal side stay separate unless you choose otherwise.
What is Personal HQ?The personal side
Personal HQ is the personal side of Context is Love — for individuals, couples, families and shared life. It keeps what you decided, meant to do and saved connected to each other, so what matters to you comes back at the moment it matters. Private by default, shared only when you choose.
Hotels — a worked Business HQ exampleHow the same product can be configured for a hotel workflow
Hotels are one way Business HQ is configured — the same product with different wording, routines and views, not a separate app. See the worked hotel example or explore Business HQ.
Also here: Personal HQ, worked scenarios and field notes, the founder’s story, the newsletter and becoming a product tester.